Kent Schnepp 15 March 2008
EngineWorks Founder, Search Engine Marketing Expert & Designer
As Vice President of Operations at EngineWorks, a Portland-based professional search marketing company specializing in Search Engine Optimization, Paid Search Marketing, and Social Media Marketing, Kent Schnepp is responsible for designing and improving systems to deliver the Company’s world-class services to online commercial entities and interactive media agencies. In addition to overseeing the Search Strategies Department at EngineWorks, Kent continuously focuses on enhancing the quality of processes, infrastructure, and best practices to ensure that its services exceed client success metrics.
With over a decade of Internet marketing experience working with top-tier clients such as LendingTree, Valvoline, Men’s Health, Ibex Outdoor Clothing, Marvel Entertainment, Copyright Clearance Center and Bytemobile. Mr. Schnepp possesses extensive search marketing knowledge, and is recognized throughout the industry as an expert in Web site optimization and development.
Prior to co-founding EngineWorks, Kent was most recently founder and president of a successful online media agency focused on site design and Web applications for both large and small commercial entities. In addition to owning his own agency, Kent was Art Director for three years at MLS, Inc., a leading online catalog publisher in Eugene, Oregon. In this position, he oversaw the creation of more than seventy (70) user-centered Web sites.
Before this creative/management position at MLS, Inc., Kent was a successful independent Web site design/development contractor focused on implementing content management systems and creative marketing strategies for small-to-medium-sized companies. During his three (3) years of independent design work, Mr. Schnepp developed numerous online creative campaigns for commercial Web sites.
What are you up to?
Right now I’m intently focused on executing on our mission to create a top-tier search engine marketing company. Therefore, I spend most of my time attending search engine marketing industry events, networking with industry peers, and overseeing the day-to-day operations at EngineWorks.
In addition, I work on a few select Web projects each quarter. Since I enjoy working in the design/development space, I expect that I will always have creative projects on my plate. I recently began working on a new project for the Portland Dining Club and a small dog toy company.
I also recently got married to my beautiful wife Ivy. We were married on September 29th, 2007 at the Wynn hotel in Las Vegas.
What are you into?
Aside from search engine marketing and Web development, my passions include road biking, fly fishing, trying new restaurants, and traveling. I try to take at least one major trip each year to a destination I have never been before.
In addition, I am very into the principles of Objectivism and the works of Ayn Rand. My favorite book, in fact, is Atlas Shrugged.
I’m also a huge Apple fan!
What do you like most about Portland?
Hmm. That’s a tough one. Overall, I like the the size of Portland. It’s has a small town feel without being a small town and it has big city aspects such as great restaurants. I like that Portland is so close to the mountains and great fly fishing. I also love how ‘bike friendly’ Portland is, and how easy it is to get around. I also enjoy that Portland is emerging as a city that is recognized for fine cuisine.
What secret search engine optimization tactic can you share?
Effective, legitimate Search Engine Optimization (SEO) does not involve any “secrets”. There are no tricks, no magic. SEO is about creating great Web sites, featuring great content, that are accessible and usable to both search algorithms and human visitors. It’s about research, analysis, implementation, content development, and reporting. Don’t let anyone tell you otherwise.
Who is John Galt?
The answer to this question is somewhat subjective, and I don’t want to give away the ending to my favorite book. So, if you’re intrigued, I encourage you to read Atlas Shrugged by Ayn Rand. Once you have, let me know. I’ll take you out for a beer, and we can discuss who John Galt is to you.