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Sam Lawrence 15 January 2008

Sam Lawrence

Chief Marketing Officer, academic help Jive Software

Sam has 15 years of technology marketing experience ranging from start-ups to Fortune-level hardware, productivity software, communications and media companies.

Prior to Jive Software, Sam was the Senior Vice President in charge of the global Microsoft Office marketing efforts at McCann Erickson–including Microsoft Office, Microsoft Sharepoint Server, Live Meeting and Live Communication Server. Sam has been Vice President of eBusiness & IT for 3Com, Vice President of Marketing for CNET, Vice President of Business Development for EuroRSCG and was Director of Dell Computer Corporation’s consumer and SMB online business.

Sam lives with his wife and two sons in Portland.

What are you up to?

I love my job. I’m very focused on (and passionate about) how productivity software is changing, so most of 2008 will be spent trying to learn more about the requirements, ideas, measurements and cultural impact of moving to a more “socially productive” enterprise. It’s fun, challenging and riveting stuff.

What are you into?

I’m a nerd. I love anything having to do with future-focused technology. I also love experimenting with different artistic mediums (drawing, painting, ceramics, writing, printing, glass, etc), playing with my boys, anything Apple, food, traveling, Burning Man and generally being outside my comfort zone.

What do you like most about Portland?

The old buildings. How breakfast is served all day. The seasons. How work/life balanced people are. The amount of creative energy the town has. Berries. The accessibility of everyone. How easy it is to get around town. And the funk. I love the funk.

What are your favorite parts of your job?

I love speaking at events, blogging, connecting and interacting with other industry folks, meeting with customers and learning what they need, working with creative people,and learning how to better collaborate with others.

What do you wish you had more time for?

I wish I had more time to go on fun adventures with my boys. Even simpler, they love Xbox and I have no idea how to play. I’m used to controllers with one button. Maybe we need a Wii.


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