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Todd Mintz 9 February 2008

Todd Mintz

Eclectic Search Engine Marketing / Internet Marketing Specialist

Todd Mintz is the Director of Internet Marketing & Information Systems for S.R. Clarke Inc., a Real Estate Development and Residential / Commercial Construction Executive Search / Recruiting Firm headquartered in Fairfax, VA with offices nationwide (including Portland, though Todd works from the privacy of his Beaverton home office a mere 20 feet from where he sleeps).

He is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association (along with Kent Lewis, Ben Lloyd, Scott Hendison, Scott Orth & Stan Davis).  He also blogs eclectically about Search Marketing, Domaining & other related topics.

Todd has been in the search marketing field since 2000 and has a newfound interest in Domaining which is stealing much of his brain activity previously reserved for search.  Todd has a BA in English from the University of Chicago.

Todd is about to celebrate his tenth wedding anniversary to his lovely wife Danika.  He has two children (Hayley & Cade) and one very fat cat (Sonny).

What are you up to?

Trying to get more social.  When I started in the web in search marketing, I could be successful & stay anonymous.  Now, as Web 1.0 evolves into Web 2.0 and Web 3.0, being social is part of the search marketer job description.  So, I evolved along with the web…initially writing search marketing articles which progressed into blogging, Sphinn, Facebook and now Twitter.  Also the evolution of SEMpdx caused me to get out from behind the keyboard and regularly hit networking events + going to some of the bigger search engine conferences.  And even though I realize I’ll never be a natural networker, I’m totally digging doing this…and I might actually be good at it too.

What are you into?

Writing.  Between leaving school & starting to write search engine articles, I must have gone 15 years without writing anything.  My first articles were pretty rough but I think I’m getting into a groove now where I can take an idea and blow it out for publication real fast.  I go out of my way to write in a non-traditional style for my genre, not being afraid to let my strong literary influences, my love for groovy tunes & my sense of humor filter into whatever I’m talking about.

I’m also totally digging the Blazers this year.  I think we got a real special team that’s going to be on top for a very long time.

I also have very electic musical tastes (anything other than Metal, Rap & Contemporary Christian) and I’m groovin’ to cool stuff all day long while I work.

What do you like most about Portland?

I’ve never been anywhere that has a stronger positive vibe than Portland.  When I visited here for this first time, I knew I wanted to move here ASAP and I’ve never regretting the decision.  The Portland I moved to was the biggest small town in America…where everybody seemed to know each other, drank the same McMenamins Microbrew, and we all “Glyded with Clyde” (and Terry, Jerome & Duck).

I still love the town but as Portland trends cosmopolitan, my love dims ever so slightly.  Places like the Pearl District & South Waterfront may be great for the tax base, but they push us towards being Seattle-lite and that’s not a good thing.

What words of wisdom from the world of internet marketing would you offer people reading this?

1) Buy your personal name as a dot com domain (if available).  Your personal name as a dot com domain is your online identity and even if you don’t have any use for it now, you will.

2) Online reputation management is massively critical to your personal and professional life.  Google’s top ten results when your name is search will define you to other people and it is essential that you control those top results with listings that feature news that show you in a positive light.  This requires a proactive approach to seed the web with news of your achievements & active participation in the major business / personal networking sites (e.g. Twitter, Facebook, Linked-In).

Tell a story that will give others insight into you.

I don’t remember where I read this and I probably have mangled a few details, but here goes:

A group of jazz musicians, session players for John Coltrane, sat in the studio waiting for the master to show up.  John arrived late, sat down, and took out his instrument, ready to play.  The band looked to John for guidance…clearly, John’s creative vision was going to drive the music that was to be recorded.  John looked back at his band and said just one thing…”G”…and then, they cut the album in one take.

That story always has stuck with me.  In pretty much everything I do in life, I try to get a good read on the vibe that surrounds the situation.  Then, I just “play”.


Sites – Work, Personal, SEO, Blog, SEO Articles, Twitter, Facebook, LinkedIn, Sphinn

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